Which of the following describes qualitative data?

Qualitative data refers to information that is descriptive in nature and often encompasses opinions, feelings, experiences, or characteristics that cannot be easily quantified. This type of data seeks to capture the richness and complexity of human behavior and societal phenomena, relying on open-ended responses and narrative insights.

Using qualitative data allows researchers to explore the depth and nuances of a subject, offering context to behaviors and attitudes that numerical or quantitative data cannot provide. For example, in social research, interviews or focus groups yield qualitative insights that reveal how individuals perceive their experiences, which can be vital for understanding broader trends and patterns.

In contrast, the other options emphasize aspects that are characteristic of quantitative data, such as measurement, objectivity, and replicability, which do not align with the subjective and contextually rich nature of qualitative data.